Acceptable Use & Anti-Spam Policy
Last modified: October 17, 2026. This policy outlines prohibited behaviors and mandatory compliance rules for sending automated messages via whatiha.
01. Core Principle: 100% Opt-In Required
whatiha is built for legitimate businesses providing responsive, high-touch conversational assistance to prospective and existing clients. We enforce a zero-tolerance policy against unsolicited commercial messaging (SPAM).
Before sending automated messages or voice memos to any WhatsApp contact, you must verify that the recipient:
- Initiated communication with your business directly (e.g., sent an inbound message, clicked a WhatsApp ad, or requested support); OR
- Provided explicit, verifiable prior opt-in consent through your website, intake form, or point-of-sale system authorizing WhatsApp contact.
02. Immediate Opt-Out & Honoring STOP Requests
Recipients must be provided with an immediate, frictionless method to revoke consent. whatiha automatically detects negative consent triggers including:
Upon receiving an opt-out intent, your system must immediately cease all automated outreach and ghosted follow-up drip loops. Overriding an opt-out flag to continue messaging is a material breach of this policy and grounds for immediate termination.
03. Strictly Prohibited Content & Use Cases
You may not use whatiha to transmit, promote, or orchestrate:
- Phishing, credential harvesting, or deceptive impersonation
- Pyramid schemes, multi-level marketing (MLM), or unregistered crypto get-rich offers
- Selling scraped contact lists or unverified phone databases
- Prescription drugs, unlicensed medical dispensaries, or narcotics
- Weapons, explosives, ammunition, or fireworks
- Adult content, escort services, or explicit material
- Harassment, threats, hate speech, or defamatory messaging
04. Rate Limiting & Sending Window Compliance
To maintain tier health and prevent carrier spam classification:
- Respect Local Calling/Texting Windows: Automated outbound notifications and phone calls must observe local business hours (typically 08:00 to 20:00 local recipient time), unless responding directly to an immediate inbound prompt.
- Cadence & Pacing: Outbound campaigns must utilize whatiha’s automated warmup and jitter pacer algorithms. Bypassing rate limits with high-frequency blasts will trigger automated safety circuit breakers.
05. Enforcement, Suspension & Termination
whatiha continuously audits delivery metrics, block rates, and user complaint signals. If your account incurs an abnormally high block or report rate (> 2%):
- Your outbound sending queues will be temporarily paused for manual inspection.
- You will be requested to provide proof of opt-in consent for the targeted recipients.
- Failure to furnish verifiable consent will result in immediate account termination without refund.
06. Reporting Violations
If you have received an unauthorized or abusive message originating from a phone number powered by whatiha, please forward the details to abuse@whatiha.ai. We investigate all complaints within 24 business hours.
Have questions regarding WhatsApp Business verification?
Our compliance engineers assist with Official Business Account (Green Tick) onboarding.